american
black
white
hispanic
muslim
asian
indian
jewish
native american
indigenous
religious
christian
hindu
buddhist
mormon
lutheran
retired
activist
hippie
new-money
old-money
rich
secular
wiccan
atheist
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gay
straight
transgender
bisexual
lgbtq
blue-collar
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no-collar
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middle-class
upper-class
one-percenter
99-percenter
carnivore
immigrant
veteran
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blind
millennial
baby-boomer
gen-xer
stoner
rural
urban
privileged
underprivileged
non-conformist
dad
mom
grandma
grandpa
student
vegan
vegetarian
omnivore
poor
democrat
republican
independent
libertarian
green party
undecided
grassroots
individualist
extremist
capitalist
populist
anarchist
moderate
liberal
conservative
progressive
neocon
centrist
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blue-dog democrat
partisan
non-partisan
communist
tea-partier
social conservative
nationalist
left-wing
right-wing
center-left
center-right
radical
reformist
socialist
apolitical
feminist
marxist
evangelical
freedom-loving
peace-seeking
equality-supporting
marriage-protecting
pro-choice
pro-life
isolationist
anti-amnesty
education-reforming
pro-military
tax-reforming
tax-cutting
debt-reforming
pro-welfare
anti-welfare
nato-supporting
nato-opposing
environmentalist
anti-regulation
pro-drilling
pro-fracking
pro-gun-rights
pro-gun-control
anti-globalization
interventionist
pro death-penalty
anti death-penalty
anti-violence
free-trade-loving
free market-loving
pro-corporate
anti-corporate
science-loving
anti-subsidy
pro-obamacare
obamacare-repealing
pro-government
anti-government
pro-privatization
anti-big-brother
pro-surveillance
drug-legalizing
drug-fighting
pro-amnesty
union-busting
union-supporting
budget-balancing
anti-vaxxing
pro civil-rights
pro wall-street
anti wall-street
audiophile
music-lover
athlete
gym-rat
fitness-freak
weightlifter
football-player
baseball-player
soccer-player
sci-fi fan
book-lover
photographer
blogger
beer-drinker
beer-maker
wine-lover
cyclist
volunteer
gearhead
baller
baker
painter
fashionista
explorer
designer
gambler
yogi
musician
biker
foodie
dancer
gardener
gamer
sports fan
skateboarder
fisher
hunter
sailor
cat-lover
dog-lover
animal-lover
sculptor
potter
poet
runner
writer
surfer
kayaker
day-rate
agency-jumping
permalancer
client-pleasing
wine-and-dining
account director
pencil-pursuing
lion-lusting
creative director
insight-seeking
brit-speaking
account planner
producer
programmatic-pushing
media buyer
cliché-killing
big-idea-chasing
copywriter
number-crunching
location-scouting
impressions-boasting
pixel-pushing
logo-minimizing
designer
